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Have you ever found yourself at a business training event or a networking event and thought, “I have no idea what that acronym means.”?
Worst is, you feel like everyone else knows exactly what the presenter or trainer is saying and you feel a little bit embarrassed or intimidated to ask?
The good news is, you are not alone. As an educator and a marketer I have been guilty of using these jargons. Luckily, some people do have the guts to ask “What does LMS stand for?”
So I thought I’d go through a list of mainstream marketing acronyms, what they mean and why you need to know them.
Mon Sep 5, 2022
This has 2 meanings, 1: how many emails that you sent didn’t reach their destination because the email address was wrong. 2: how many people jumped on your website and jumped straight off without clicking on another page.
This refers to a website development platform that you can manage yourself without knowing how to code. Popular CMS platforms are WordPress, Squarespace, and Wix.
This is a term that refers to advertising. It is a way to measure and pay for clicks on your ad. Usually, this metric is used in Social Media and Google ads.
This is your customer data tracking tool. In its simplest form, it houses your database, and any extra info you have on each customer, and helps you track your interactions with them. Such as where they are in your pipeline when was the last time you contacted them and any notes you have to remember them by.
This is the most important and the most forgotten term. This is an action word/words asking your prospective customers to take the next step. Follow, buy now, give us a review, and book a call.
This has 3 meanings, 1: how many people clicked on a link in an email you sent. 2: how many people clicked on a link on your website. 3: how many people clicked on a link in your ad.
Not Electronic Dance Music This refers to marketing material sent to an email. Mimicking Direct Marketing such as a letterbox drop. This is an inbox drop.
This refers to an online platform designed to house and deliver courses and programs.
How much money is your business predictably making per month. Usually used in subscription-based business models such as Netflix.
Optimizing your website to be found by a search engine such as Google. This is done in the way your website is set up and then in the continuous content added to your website such as blogs.
This is a great acronym to warn your friends that the content you are sharing is not safe to open/look at work
Conclusion
Now that you know these marketing jargons and can spin marketing chat with the best of them, it’s time to review each one and implement it! What? I hear you say “I actually need to be doing/using/implementing this?”
The Eventologist - Anna Osherov
Hello, I’m Anna Osherov!
An event marketing expert, an Eventologist, a speaker, facilitator, and consultant on How To Master Events For Your Brand and Business Growth. Since 2006 I have been working directly with business owners and organizations on their marketing and business development success. I am the founder of the Holistic Business Hub, Flintt, and annaosherov.com. My clients are visionary leaders making a difference one successful event at a time.
Since COVID, I closed my business event venue and took my event training online with a program aimed at teaching coaches, authors, business owners, speakers, and entrepreneurs to plan, promote and present webinars. Helping them unlock a new highly profitable revenue stream in their business.
A communicator, co-creator, and a vicarious achiever, I am always happier when I am supporting the growth of others and when growth is gained as a team. If you were to ask my friends and co-workers what my strengths are, they would tell you that my positive energy is infectious and I am always on the move getting things done…
It is a pleasure to meet you.